Total girl?
Tuesday, 9 February 2010
Following on from my post on Getting Real the other day, one of the commenters asked a question that I thought was worth addressing in a separate post. It was mainly in response to something said by Jo in the comment thread about her wariness of magazines like Total Girl. The question was:
I am a bit confused about whether Total Girl and Vogue etc are really wrong from a Christian perspective.
I have always loved fashion mags from a purely artistic point of view but must admit that the photography verges on soft porn sometimes. As for Total Girl, I only buy it as a very occasional treat for my own 10 year old, who is delightfully 'young' for her age. It has cute little science articles as well as those on fashion. I am not sure it's as harmful as you say. Dolly mag sure, but Total Girl??
I'm really glad that someone asked this question, because I think that magazines like Total Girl are good case studies in thinking about some of the bigger issues relating to sexualisation of young girls.Now, before I share a few of my thoughts, I have to admit to being a bit ignorant in this matter because I have never read Total Girl magazine. But since my anonymous friend has asked the question I have had a look at their online sample. The impression I got was that it falls under the category of a tween magazine - like a junior version of Girlfriend - am I right?
But while I'm hardly an expert, from my limited knowledge I'd have to agree with Jo that this is the sort of mag that I would be wary of with my girls as they get older. As the commenter asking the original question points out, there are some magazines that are just plain wrong to look at, under any circumstances, and Total Girl doesn't seem to fall into this category. I agree. But I do think there are many magazines, books, TV shows etc that aren't necessarily wrong in themselves, but aren't the best things to be filling our girls minds with (or our own). I think Total Girl falls into this category. (In a similar way, for example, I tend to avoid making a habit of reading fashion, lifestyle, home magazines, etc, because they feed feelings of discontent and covetousness, tempt me to spend more money on these things than I ought, and take up mental energy that could be spent more usefully - and/or more pleasurably! - on other things.)
My main concerns about Total Girl (and other tween mags like it) would be:
1. Body image issues
The types of body image that are portrayed in magazines like this, while not soft porn, are still unhelpful for young girls to interact with at this age. The girls are all slim, gorgeous, clear skinned beauties. The more girls are bombarded by these images, the more they feel they need to conform to these perfect stereotypes and loathe their own bodies. Emma Rush, in a chapter in Getting Real points to Total Girl as the type of magazine that leads to body dissatisfaction amongst tweens. She cites research which found that:
...the more girls talked about topics such as clothes, make-up, and their favourite pop stars, the more they perceived their friends to be focussed upon appearance issues, and the more they themselves internalised these appearance ideals.
(There's lots more on the effect of magazines on girls/women's body image in Faking It, by Women's Forum Australia and also in quite a few of the chapters in Getting Real including 'The Psychological and Developmental Impact of Sexualisation of Children', by Louise Newman and 'How girlhood was trashed and what we can do to get it back', by Steve Biddulph.)2. Elevation of peer relationships at cost of parent relationships
Magazines like this encourage girls to look to their peers as their main confidantes and role models. Here's what the website tells prospective advertisers about their goal:
To discover the latest trends, entertainment news, cool activities and friendship advice more Australian tween girls buy Total Girl each month than any other tween girl's magazine. Total Girl understands tween girls and creates a girls only zone - a kind of secret club - that boys and parents don't understand.
A 'kind of secret club that their parents don't understand'?? I think this is worrying! Of course advertisers would love parents to step aside so they can fill the void and tell kids what they want and need. But this sidelines parents and leaves tweens and teens looking to their peers for nurture and support that - in Steve Biddulph's words - "they are not equipped for". This is true of any parent - but surely even more vital for us as Christian parents as we seek to pass down the truth of the gospel and model a Jesus-centred life to our kids.3. Grooming girls for the next stage
As with most other forms of consumer good (including those marketing at 3 years olds!), the whole aim of the marketers is to groom kids for the next stage of consumerism. Even if you think a particular magazine like Total Girl is harmless enough - the aim of those selling it is to train you to buy the next level of magazine and then the next - which in most cases is a mag like Dolly or Girlfriend which does have more blatantly inappropriate material in it. And all most of these magazines are really trying to do is get you to buy more 'stuff' - effectively grooming kids to be consumers both now and in the future (see this book and this site for more information on this).
4. The moral dubiousness of 'celebrity gossip'
When you think about it, if it's not okay to gossip about people you know - why is it okay to gossip about famous people? And given that (in my opinion) it's not okay to gossip about famous people, I think that this is another reason I would be wary of magazines like this for my daughters. (Nor - putting aside the gossip dimension of the issue - would I be keen for my girls to buy into the celebrity cult, and look up to women who are famous for being famous, as if that was what life is about!)
Final thoughts?
As I said above, Total Girl doesn't seem to fall into to the 'absolutely wrong, in and of itself, under all circumstances' category of material available to young girls. But I wouldn't want to let my daughters be exposed to this stuff with no guidance from me and Dave about its contents. It may actually be something I would occasionally buy and read with my daughters (when they're older!) - to help them interact with the culture around them. It could be a chance to affirm their beauty while flipping through the pages, to chat about whether celebrity gossip is a good thing, to find out what their friends are saying about this or that. But I certainly wouldn't be buying a subscription!(pic of girls from stock.xchng)
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